7 Things You Need To Know Before You Develop A Mobile App To Grow Your Business
Mobile devices are in all of our pockets nowadays, aren’t they? Other than making calls and sending messages, these devices are serving almost every purpose we can imagine by running a host of mobile applications. Whatever way you look at it, humans are wired to be social and obviously nobody wants to be secluded from what’s happening in the world.
Not that long ago, mobile apps were reserved for large corporations and big businesses. Nevertheless, that ace in the hole for the big companies changed dramatically over the past five years. In the world that we live in today, smaller companies are serving clients better and receive greater returns on investments thanks to mobile apps. Managing a functional Facebook page or a Twitter account is still a great option for every business, but it’s just not enough anymore.
Let’s take a quick look at what the numbers and key statistics say. According to the 2020 Enterprise Mobility Trends Report, the average American adult spends nearly four hours a day on a mobile device. While mobile app users in the US have over 100 apps installed on their smartphones the expectation by 2022 is that the annual mobile app downloads are going to reach nearly $260 billion and the app store consumer spending is expected to increase to astonishing $157 billion on a global level. Everything points out that you have to set yourself apart from the competition and be ready for the future.
In order to progress, developing a mobile app may be just what your business needs. Here are seven things you should know before you start developing a mobile app for the ages.
#1 You will provide better customer service
Customer communication is no longer only taking place in person and in your physical store. Considering the fact that over 2.5 billion people worldwide own and use smartphones, developing a mobile app can be a game-changer when it comes to customer service. With an app, you can be with your customers 24/7. When they’ll need to buy your products, they will be able to do so in a moment via the mobile app. Developing a fully-functional mobile app is a crucial way to improve customer service and customer satisfaction in 2020.
#2 Building trust with your customers
With an app, you will be able to establish consistent communication with your customers which will allow you to raise brand awareness and build much-needed trust. When your target audience recognizes your business as a trustworthy brand, they are going to pay more attention to what you offer – simple as that.
In relation to this, according to the Institute of Customer Service, a 10% increase in the company’s customer satisfaction leads to a 12% increase in trust from customers. With developing a mobile app, you will be able to demonstrate what your business really is and why people should trust you.
#3 Make sure you choose the appropriate hosting for your app
While developing an app, a very important aspect to take into consideration is your app hosting. There are several possibilities on the market and make sure to consult with a professional in order to choose the one that best suits your business plan.
- You can use a programming language to develop the backend for your apps, such as Swift for native iOS development and Kotlin for Android development;
- Host the backend for your app with already made tools such as Google App Engine flexible environment that uses docker hosting;
- Use MBaaS providers, that heavily rely on the Cloud computing model, where you use their service and they take care of your mobile app backend. There are a number of choices of MBaaS providers including AWS amplify and Google Firebase.
#4 Define your goals
One can serve potential and existent customers in various ways. It can help you introduce your business to new clients or provide better service to current customers with the help of special offers, loyalty programs, and many product promotions. The app will make all your services and information available in just a few quick taps. You’ll be able to connect with your customers 24/7 and they will have to opportunity to know first hand of everything that’s relevant concerning your business.
#5 Target your audience
If by any means your target audience is younger people, you shouldn’t really hesitate about building an app. A mobile app is by far the most efficient way to attract millennials to your business. Close to 70% of millennials said that they are constantly on the lookout for new mobile apps. People aged 18-24 spend around 60% of their total digital media time on mobile apps.
On the other hand, consumers older than 35 are much less likely to download and use new apps on a regular basis, but that doesn’t mean that they don’t use them.
#6 Provide more value for your customers
If you are looking into encouraging people to buy your products and services and you want to increase their interaction with your brand, one of the most popular ways to do so is by the so-called loyalty programs within the mobile apps. As an example, you can make users collect points each time they will interact with your brand and later they can use these collected points to get special offers or discounts.
#7 Increase your profits by developing an app
As customer satisfaction increases, sales increase too! Satisfied customers are more likely to add services or upgrade them and are less likely to cancel. Having an app in addition to your website will help you improve the general customer experience and boost sales of course. As a matter of fact, extraordinary customer experience is a major competitive advantage that drives new sales, and as of 2020 is predicted to overtake product and price as the primary brand differentiator.
Of all the companies which already invested in mobile apps, around 90% plan to increase their investment for 2020 which indicates the success they experience for the time being. Having an app alongside a company website will definitely help you build a stronger online presence and position your brand better in the digital era.